Welcome to Instagrooms
At Instagrooms, we’re transforming the way you care for your horse. Imagine the Uber of the equine world—instant access to professional grooming services, whenever and wherever you need them. Whether it’s a last-minute stall cleaning, a show groom on short notice, or an extra hand to help during a busy competition day, we’ve got you covered. With Instagrooms, getting reliable, high-quality equine care is quick, easy, and on-demand—just a few clicks away.
Learn About Our ServicesWhat We're About
Discover what drives Instagrooms to success and fuels our passion for revolutionizing the way horse owners and grooms connect, making horse care easier, more efficient, and accessible for everyone in the equine community.
Ready to revolutionize the way you care for your horse?
Instagrooms was created by groomers, for groomers. We know grooms are the backbone of the equine world, and we wanted to make their services accessible everywhere. Instagrooms is your all-in-one platform to book, offer, and access equine services across North America.
Find Your Next Groom in Seconds
Gone are the days of scrambling for last-minute help. With Instagrooms, you can easily find and book skilled equine professionals near you in just a few clicks. No more stress, no more waiting—just a seamless experience every time.
Diversity. Inclusion. Excellence.
At Instagrooms, diversity is at our core. We celebrate the varied backgrounds that strengthen our industry and ensure everyone—owners, trainers, grooms—feels valued and equipped to thrive. Diversity fuels our community, and we’re proud to support it every day.
Uniting You with the Best Grooms
We get it. Your horse deserves the best. That’s why Instagrooms connects you to the finest grooms across North America—whether you're in Canada, the US, or traveling the show circuit. No matter where you are, we bring the top talent directly to you, ensuring your horse receives the ultimate care.
Improving The Horse Industry
Instagrooms simplifies horse care, empowering grooms to grow their businesses while offering seamless, on-demand services to horse owners and trainers.
Invest in Our Goals
Empowerment: Help us empower 1,000 grooms in 2025 to earn an extra $1,000/month through part-time, freelance gigs on Instagrooms.
Innovation: Invest $1 million by 2026 to advance equine tech and make horse care more accessible.
Trust: Ensure 100% of our service providers undergo background checks for reliability and peace of mind.
Community: Grow our community to 10,000 members by the end of the year, fostering success for all.
Together, we can empower grooms, innovate horse care, and build a thriving community.
Help Us Reach Our Goals
Join the Ride
Whether you're an equine business, show organizer, or industry enthusiast, we’ve got exciting opportunities for you.
Partner with Us: Collaborate with Instagrooms to provide on-demand horse care services at major horse shows and events.
Sponsor Instagrooms: Gain brand visibility and exposure through event sponsorships and co-branding opportunities.
Technology Partnerships: Integrate your app or tech solution with Instagrooms to innovate and improve equine care.
Ready to make an impact? Contact to explore partnership opportunities.
Learn About Being a PartnerWho's behind Instagrooms?
Instagrooms is powered by a team of equine professionals dedicated to revolutionizing how horse owners and grooms connect. Their mission is simple: empower grooms, simplify horse care, and make on-demand services accessible to all in the equine community.
Danielle Burgess, Founder, CEO
Instagrooms was founded by Danielle Burgess, a lifelong equestrian, freelance groom, coach, rider, breeder, and entrepreneur. With years of hands-on experience in the equine industry, Danielle saw a need for a platform that makes it easy to find skilled, on-demand horse care professionals.
Her mission? To empower grooms by helping them increase their income, gain new skills, and expand their opportunities, all while giving horse owners and trainers the flexibility they need to staff their barns and horse shows with ease.
Through Instagrooms, Danielle is revolutionizing the way we think about horse care—making it simpler, faster, and more accessible for everyone.
Contact Danielle
Jessica Beld; Operations & Strategy
Also known around here as Jessi- she plays a crucial role at Instagrooms, lending her expertise and insight to help drive our success. As second generation POA breeder, rider, mom, and wife, Jessica understands the equestrian world inside and out.
Her hands-on approach and strategic thinking shape many of the decisions behind the scenes, ensuring we stay on track and continue growing. Jessica’s dedication and hard work are key to Instagrooms’ ongoing success and evolution.
Connect With Jessi
Rafael Silva, Project Manager
Rafael leads the tech team at InstaGrooms, blending his expertise in software engineering and project management to drive platform innovation. With years of experience, he ensures we deliver seamless and efficient solutions for our users.
Passionate about solving problems and advancing tech, Rafael’s leadership keeps Instagrooms on the cutting edge of the equine industry. Outside of work, he enjoys hiking and exploring new technologies.
Want to connect with Rafael?
Reach out today!
Business Leader & Advisor
Mehrsa is an accomplished business advisor with over 18 years of experience turning technical innovation into business success. From breaking records in national swimming to earning a Ph.D. at Georgia Tech in just three years, she has mastered the art of resilience, adaptability, and leadership.
With numerous awards including Women of the Year and International Business Stevie Awards, Mehrsa brings a wealth of experience and a passion for turning challenges into opportunities. She is committed to helping Instagrooms innovate and grow as a leader in the equine industry.
Want to connect with Mehrsa?
Get in touch today!
Jodi Emillio, Canadian Insurance Specialist
Jodi Emilio is an experienced insurance expert specializing in income protection for self-employed equine professionals. With a personal understanding of the industry's challenges, she provides tailored insurance solutions to ensure grooms, owners, and trainers stay covered.
Jodi's passion for protecting the Instagrooms community drives her commitment to offering reliable, customized coverage.
Contact Jodi today for personalized insurance support!
Learn More
Morgan Rooks, Academy Manager
Morgan Rooks is a passionate horse enthusiast and the driving force behind the Instagrooms Academy. Based in Alberta, she is dedicated to helping equine professionals develop new skills and grow their businesses through our online platform.
With a deep love for horses and a focus on education, Morgan is committed to making horse care more accessible and empowering grooms for success.
Connect with Morgan to start your learning journey today!
Learn From Morgan
Billie Sinclair, LegalShield Associate
Based in Vancouver, BC, Billie Sinclair is an exceptional LegalShield Associate with a mission to ensure that every individual and business gets the legal protection they deserve. Billie’s passion goes beyond just offering legal services—she’s dedicated to helping her clients thrive financially by providing the tools they need to protect and grow their assets.
With a focus on empowering people through affordable legal coverage, Billie is committed to making sure that financial freedom and peace of mind are accessible to all.
Learn more about LegalShield and how Billie can help you protect your future today!
Learn More About LegalShield
Because Horses Are Family
To us, horses aren’t just animals—they’re family. And just like family, they deserve the best. Instagrooms treats every horse with the love and care they deserve, ensuring that owners everywhere trust us to meet their horse care needs. After all, when you treat horses like family, the care is always top-notch.
Share Your Love and Care